Deciding What Kind Of Food Truck to Run

So you want to start a food truck, but don’t know where to begin? There are a few things you should think about before deciding what kind of food truck to run, and luckily for you, we are here to help every step of the way. To start, there are three key things you need to think about; concept, vehicle and brand.


Have you thought about the concept of your new food truck? Figuring out your concept is one of the most important decisions you will make for your business. But don’t worry, once you have decided on this everything else will fall into line.

Sweet or savoury, food or drink, there are a wide range of options when it comes to deciding on what you would like to focus on. Do you want to start a Mexican truck, an ice cream van, coffee trailer, juice bar or pizza truck (just to name a few)? Having a unique yet simple and easy to understand concept is important, as it will set you aside from the crowd.

Stick to one basic cuisine, and make sure you have the necessary culinary skills to pull it off. Think about where and when you would like to operate, who you would like to serve, and make sure you keep up with current food trends. Most importantly, be passionate about your idea!


Once you have decided on your concept, the next step is to think about what type of vehicle you would like to operate. We have a wide range of vehicles which can be custom fitted to suit your needs. Whether you are looking for a commercial kitchen on wheels, or something smaller, we can build the right solution for you. Click here to see our vehicles.


Have you thought of a name for your new business? While it won’t make or break you, branding can have a huge influence on your success. Thinking of a memorable name is the first step in branding your new business. Create a name that in turn creates a certain feeling in those who hear it. Your name is the first impression on potential customers.

Once you have brainstormed a list of names, one way to test your idea is to tell the name to your family and friends, and ask them what comes to mind. Once you have narrowed down to a few names, you should research and make sure the name you really like isn’t already registered.

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