The Art of Social Media: Growing your Food Truck Business

Social media can become your greatest asset, with the ability to potentially reach millions of people at your fingertips. Smartphones allow us to communicate 24/7 with the touch of a button, and platforms such as Facebook and Instagram can be your best option to reach potential customers, with little or no cost involved.

Communication with a personal touch, social media can help you build your brand awareness, and tell your brand story. It also provides a platform to connect potential customers, as well as keep in touch with your current and previous customers.


Facebook is one of the strongest brand building tools to shape your food truck’s local and national brand recognition. Setting up your business page only takes a few minutes, and the first step is to classify your new food truck business. If you’re a single truck business, choose ‘Local business or place’.

Now you can add all the important information about your business, including a short ‘about’ blurb, contact details, website and your profile and cover images. If you already know where you will be operating, you can add this information and your opening hours.

Now for the fun part! Invite your friends to like your page, post status updates, promote your Facebook page on your website, and make sure you setup Facebook on your phone.
Posting relevant content regularly and making sure you have good quality imagery that reflects your brand will help you gain an organic following. Once you are up and running, you can also look into paid advertising to see if it is right for you.

Whether you are posting images, videos, links or events, Facebook can become an invaluable promotional asset for your new food truck business.


Instagram is a great way to communicate your message and brand story through images. You can easily connect with other local business, and engage with customers.

Instagram allows you to post photos and edit them with a range of filters. Instagram is a lot of fun as well as a great way to reach a large audience, you can share multiple photos, post stories and live videos. Hashtagging with relevant tags is also a great way to maximise share-ability. Once you get the hang of hashtagging, it is a great way to discover new accounts and pick up followers for your own account.

Social media is a relatively easy, little to no cost way to reach and engage with millions of potential customers.

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