The Phat Wag Food Trailer

The Phat Wag Food Trailer

The Phat Wag are a wholesaler and retailer of 100% Australian owned wagyu beef. Located in Southern Queensland, they have a butcher shop, processing plant and big plans for growth.

The processing facility is on 22 acres, and owners Selwyn and Jocelyn Maller wanted a mobile kitchen for use on-site to set up as a local tavern/meeting area and have a commercial kitchen ready to serve.

In addition, The Phat Wag travel to events and functions such as Beef Week and the Pumpkin Festival and the food trailer is being used to help add a new revenue stream and grow the business, taking their products direct to market wherever they’re needed. The generator-powered trailer will also be a useful addition when travelling to off-grid locations such as the Birdsville races and still be able to operate.

The 6.5m food trailer with a GVM of 4.5T is pulled by their existing cold truck so that when travelling to big events, the cold truck serves as storage as well as transportation. Branding on both vehicles gives them brand exposure as they travel across the State, sometimes taking a smoker to the bigger events which allows them to offer smoked brisket and ribs.

Already operating a small food van on site offering tradie lunches and welcoming visitors off the highway, with this food trailer they now can serve more volume. Using all Wagyu meat, The Phat Wag’s menu includes delicious offerings such as burgers, pies, sausage rolls, hot chips cooked in beef tallow and loaded fries with wagyu beef and two kinds of sauces – chilli and mayo sriracha.

Inside the food trailer is a combi oven and deep fryer to prepare the hot food, and there is also an ice cream machine. Years ago, soft serve ice cream used to be made with pig fat before being substituted for vegetable oil. As information and tastes change, soft serve is reverting back to the use of animal fat as a better option. Inspired by the dripping and lard used by their grandparents when cooking, The Phat Wag decided to trial wagyu tallow in ice cream and it’s delicious!

“The trailer has been very well designed in conjunction with the Bella team,” says Selwyn. “It has a good flow and has been designed to have one person per station, so we’re not moving back and forth across each other.”

“The big freezer being placed behind the deep fryer means all the frozen chips for the day can be stored and we don’t have to keep moving about. At Beef Week, we tested out the trailer and served 2,757 meals in total, 600 of them in one day on the public holiday Monday. We’re very happy with the food trailer, it’s working well.”

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