Just as a food truck or trailer takes cuisine to where the people are, a promotional vehicle allows brands to take their products and services on the road to meet their customers and prospects where they are.
There are many ways to use a promotional vehicle:
– Mobile training room – brands can customise a van or trailer fit out with screens, product samples, information brochures and other tools to provide on-site demonstrations to customers or prospects on how to use their products effectively to optimise their own business. This Bostik training van can be booked for training or to appear at events their target market may attend. A training facility like this one is also a great opportunity to showcase and demonstrate new product releases as they enter the market to boost sales and awareness.
– Mobile samples – if an organisation uses sampling as a way to increase sales of their products, a mobile option is convenient and efficient. If used for a one-off campaign or for regular use to share new and existing products to customers, a customised vehicle can be set up to both store and prepare food items, enabling a simple process of “get in the vehicle and go” with everything that is needed already in place. Primo use this idea to great effect with their community outreach program using their promotional food truck. Maggi, Milo and Uncle Toby’s are other brands that have utilised a promotional vehicle effectively.
– Customer Experience – inviting customers into a branded van or trailer is a unique opportunity to immerse them in a brand experience that can build loyalty and generate word of mouth
– Retail/Merchandise Opportunities – the enormous showbag stands at annual shows and community events have been leading the way for years, showing brands how they can make their products and merchandise available to customers when they congregate to enjoy themselves. Brands that utilise an opportunity to put themselves in front of customers wherever they are, such as House of Muscle, set themselves up for sales success.
With the ability to design Interiors customised to specific needs, and create an exterior that grabs attention as a vehicle heads to its destination, a promotional vehicle offers the opportunity to increase brand awareness, generate interest and reach a wider audience. For more information or to discuss a promotional vehicle for your organisation, please contact us.