Promotional vehicles and experiential mobile marketing trailers have seen massive growth over the past decade. Recent research reveals that: 70 percent of people turn into repeat customers after attending experiential marketing events, 85 percent of consumers say they are more likely to buy after participating in experiences and events. Little wonder then that brands are…
Category Archives: General
We are often asked about building food trucks to a size that enables them to be driven with a normal car licence. This means the vehicle must have a maximum weight of 4.5 tonne (4500kg) gross vehicle mass (GVM). This is possible for a range of food truck operations, provided they are going to be…
What does a quality mobile commercial kitchen look like? When investing in a mobile food business, it is easy to get caught up in menus, marketing and how the outside of the food truck looks. Yet it is the inside of the truck that does the heavy lifting – it’s where the cooking magic happens…
Over the past two decades, Australians have made eating out a way of life, with almost two-thirds of the population eating out at least once a month. With this culture in mind, is a food truck a good investment? In this country, most restaurants, cafés and bars – be they bricks and mortar or mobile…
In good news for consumers, the Australian Government are introducing new legislation from 1 June 2021 to ensure trailers (including food trailers) supplied to the Australian market are safe, secure, and environmentally friendly. Unfortunately, many imported trailers and small local builders have not met Australian standards over the years, and this change in legislation will…
For 10 years, John and Sally ran a successful restaurant. They rented premises in a high traffic area, hired nineteen staff, paid utilities, and curated a menu they loved for a loyal customer base who enjoy their food. As the years went by their reputation grew, more and more customers came to enjoy their service…
As a custom food truck manufacturer, we spend a lot of time thinking about food truck design. The mobile catering industry is growing in popularity, whether it be existing food retailers looking to expand upon their bricks and mortar business by adding a mobile element; a seasoned food truck operator expanding their fleet; a promotional…
A guide to picking the right mobile cafe option for you. The mobile café has been getting around to our favourite events for decades. Whether it’s at the markets, a carnival or sporting event there is always time for an espresso. A business that will never go out of fashion, it’s one of our…
Use this checklist of what to ask your food truck manufacturer to help you make a calculated purchasing decision. Time and again customers are being let down by players within our industry offering non-compliant, cheap and poor quality mobile food units. As a leader within the industry we provide you with the resources to help…
Here are some quick tips to running a successful food truck! In recent years, the food truck industry has become increasingly prevalent in our communities. Since its arrival, its proven to be difficult to navigate due to its niche nature. Information is sparse leaving entrepreneurs and business owners in the dark. IBIS World has identified…